IMF interview with Gillian Tett – anthropology to economics

You might have come across Gillian Tett in the FT and her book Anthro-Vision in which she prescribes thinking like an anthropologist to better understand consumer behaviour, markets, and organisations to tackle issues like climate change, inflation, cost of living crisis etc. Very interesting to see how she progressed her career from a PhD in anthropology based on a study of tajit wedding rituals to become the editor-at-large for the FT in the US.

anthropologists know that there are many ways to look at the world and most of the time people who are different from you look at it very differently and if you don’t think about those differences not only are you robbing yourself of a chance to understand the world in all its glory and get fresh inspiration but you’re also likely to make some terrible mistakes.

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